Product rendering plays a fundamental role in the success of any product, helping designers to create realistic representations for development and marketing purposes. While product benefits are important, so too are the aesthetics, as it demonstrates the practicality of its end use and draws the attention of your target customer base. In this article we discuss what product rendering is, why brands should use it and the many advantages it can offer.

What Is product rendering?

Product rendering is a process that involves the creation of a digital version of a product using rendering tools. The imagery is realistic in style and is then used either in the final stages of the development of a product to get a clear idea of how it will look after manufacturing or utilized for promotional material in advertising and marketing campaigns.

3D product rendering is the most used technique used for this process. It enables viewers to see every aspect of the product so they have a greater understanding of its features and how it can be used. Companies often use 3D product rendering to present new design concepts and for products scheduled to arrive to market, generating early interest which can be built upon with complementary marketing.

It should be noted that product rendering is different to product modelling. Rendering is often the final step in the 3D design process, taking a 3D model of the object and adding in the lighting, shadow, texture and other elements to create a final three-dimensional output that represents the finished product.

When would brands use product design?

Product rendering offers a cost-effective way for designers and companies to explore new ideas before they come to market. Most new designs must overcome a variety of issues to ensure the final product meets the practical and functional requirements of the customer.

Before 3D product rendering was widely available, the only way to conduct early-stage testing was to produce physical prototypes of every version of the product. This is a slow and time-consuming exercise that slows down the development process and adds to R&D costs.

Design elements are easy to alter using 3D product rendering and individual parts and features can be improved and streamlined in line with project specifications.

How Product Design Promotes Brand Consistency

Good product design is one of the key attributes that reveal the true nature of a particular brand. The name, personality, pricing and visual aspects are primary elements of any brand, and these can be greatly enhanced with clear and consistent product design.

A company’s branding should reflect its best attributes and demonstrating these through every aspect of its image will make it easier to connect with the emotions of its target customer. Good design helps customers to become more familiar and develop the trust needed to build a long-lasting relationship.

Look at any of the world’s leading brands, such as Nike, Apple or McDonald’s, and the brand design is instantly recognizable. The more consistent you are in this area, the easier it is for customers to understand the strengths and benefits that come with using your product, giving them more reason to choose you over your competitors.

Who would benefit from using product design?

Product design is beneficial to any company that sells products, whether in virtual or in physical form. Outsourcing the task to an experienced professional can prove useful to start-up businesses, as it can be a more cost-effective option compared to hiring an agency to oversee a project.

There are platforms that offer access to thousands of professional freelancers that specialize in a range of disciplines, including product modelling and rendering. It gives you direct access to a huge talent pool and more control over how the project is managed, helping you to work more efficiently to achieve the results you need. Before selecting a freelancer, you can check their portfolio of work and define the terms of the project you are proposing, ensuring it is delivered on time and to budget.

And, unlike many design agencies, many of these platforms offer payment protection, so if you are unhappy with the outcome, you can claim your money back, which gives you more assurances before the project begins.

How to find a professional product design service

Finding professional 3D design services is a relatively easy task as there are several providers ready to offer their service. However, you need to ensure the quality of the rendering is of a sufficient standard to meet your needs. In good hands it is money well spent that will add value to your product and can help with both its development and marketing. So, it’s important to find someone that has relevant experience and can demonstrate their ability to maximize your available budget.

Using a freelance platform like could make this process easy to manage, as you can set your budget and review the designer’s experience to ensure it is a good fit. No matter the sector or type of product you want to create, the 3D design services made available by the freelancers could help you add the value you need to take it to the next level.