Are you looking into ordering custom shipping boxes but are not sure where to start with designing them? You are in luck.
Read on to discover all there is to know about custom shipping boxes and how to get the perfect design.
Custom Shipping Boxes: What Are They?
Custom shipping boxes are exactly what you think they are. They are vessels for companies to ship their products in a detailed and customized manner. This ultimately allows for brand consistency and enjoyable customer experiences.
Why Premium Packaging is Important
Many argue that premium packaging is a waste of money. But in actuality, there are plenty of benefits that can come with premium custom packaging!
Details Are Everything
If you are a company that takes pride in your products, you probably are the type that focuses on details. Details are the key ingredient to any success story. Why should attention to detail stop at the shipping vessel?
First Impressions Matter
You have heard it said time and time again that first impressions matter! This is true. The difference between products arriving at someone’s door in a brown box vs. a colorful designed box could be the difference between lifelong loyal customers and one-time shoppers.
Brand Consistency In Necessary
In modern business, a brand is everything. Unless you have new and unique products, there are probably hundreds of companies offering the same types of things you offer. The only way to get out in front is by creating a brand that is consistent and grabs attention. Being in the public eye is necessary.
It Matters to the Customer Whether They Know it or Not
While it can be hard to tangibly say whether custom packaging is consciously recognized by every customer or not, the subconscious is a powerful thing. Consumers like when things are fancy, so whether they pay attention to your box or not, they will be more inclined to order from you again.
How to Design Your Perfect Custom Shipping Box
Now onto the question of the hour. How do you design the perfect custom shipping box? The answer to the question is definitely a moving target, but here are a few tips that can help get you there!
1. Choose the Right Box Size and Shape
Choosing the right box for your products is the first step. Here are a few examples of what this might look like.
Mailer Box
Mailer boxes are small to medium-sized boxes that are great for one item or a sampler package of multiple items. These tend to be the most popular size.
One Piece Folder
If you are shipping smaller items and need quick assembly, this is the box for you. As the name indicates, it is a one-piece box that folds at the top. It is also great for highlighting logos on the side.
Shipping Box
If your products are mostly large in size, do not worry. The shipping box is the perfect alternative to a clunky brown UPS box as it maintains durability while displaying the design of your choice.
Triangle Mailer
Last but not least, if you are shipping blueprints, art, or any other type of rollable paper products. The triangle mailer is great for you.
2. Make The Design
Now it is time to talk about design.
1. Follow Instructions
Whenever you commission a company to make your custom shipping boxes, they will get back to you with detailed instructions on the dimensions of your design. You will definitely want to follow these correctly the first time.
2. Commission Your Marketing and Design Team
If you are a company that already has a well-established brand and look, commission your marketing and design team to come up with something that is on brand, eye-catching, and memorable.
If you do not have a well-established brand. You should hire a team to create a brand for you before ordering custom boxes.
3. Consistency is Key
Consistency is key. As long as the boxes are consistent with your branding, you will receive all its benefits.
4. Submit Your Design for Approval
The final step in the designing process is to submit your design for approval. If some dimensions are off, you may need to make some adjustments and re-submit.
3. Place the Order!
Finally, place the order! It is important to just get this kind of thing done. Otherwise, you may spend months trying to get the right design and missing out on the benefits of having custom boxes.
Get the Most Out of Your Custom Boxes
Designing custom shipping boxes is a great way to impress customers and get your brand in front of the eyes of many. So, follow the steps above and design the perfect boxes for your company.
Once you have these boxes, you can make the most out of them by using influencers and promotions. This will help get your products and boxes in front of the eyes of as many people as possible. Best of luck!