As Google keeps changing its algorithms regularly making it harder for the keyword ranking to come by, marketers need to go a step back and recall SEO basics.
Even in the revolving door of brand new algorithms, the fundamentals of getting good search engine ranks maintain a consistency. So, let’s rediscover the key elements of SEO that can help your blog content rank on the search engine:
Use research keywords as blog topics
It is difficult to rank for everything, so better focus on key phrases that are critical to your business. Create a topic around it and then try to think from your potential customers’ perspective – what would they like to search, etc.
Instead of using a single word, people now type full sentences to make more detailed and specific searches. Therefore, Google has changed its algorithm to cater to these complex searches more effectively. As blogs are naturally educational and answer questions, it is a win-win situation for bloggers. Use conversational search keywords to generate a topic and float on top of the search engine result pages.
Optimize the title as well as URL
Keywords perform well, when they are integrated in the beginning of the title. So, optimize the headlines in a way that is preferred by search engines. While keywords are important, you have to also pay attention to the catchiness of the title. Do not force the keywords, but make different approaches to make an impressive headline. It would be better, if you keep the title under 65 characters.
Aside from the title, search engine also analyzes the words in URL to ensure if it is relevant to the title. Include keywords there as well.
Generate SEO friendly links and anchor text
When your blog is crawled by the search engine, only a few parts of your post are scanned – headlines, sub-head, anchor text (highlighted word or phrase with hyperlink), and alt-text of images. Choose the right word for hyperlink and you can add some SEO value to your blog. Also remember that the placement of these words also matters.
For better understanding, you can also consider hiring professional SEO services from any dedicated company. It will take the technicalities out of the process.
Consider tags
Having too many similar tags in your blog can penalize your site. Therefore, you need to be smart with your blog tags. Choose a few keywords for which your blog should rank, and do not try to introduce new tags around those phrases. If you find too many tags in earlier posts, clear them out first.
Pay attention to mobile optimization
With the increasing number of smartphone users, it is crucial to optimize your post for mobile internet. This practice is favored by Google, which also persuades professional companies to devise their SEO services around it.
Share on social
Count on the popularity of social platforms and share your content there. Posts if shared more on social media will also perform better on search engine rankings because it automatically increases inbound links and traffic to your blog.
On the conclusive note, the strategy of SEO may change, but some of the things will come naturally to it – like good rankings for relevant and sharable content.