Over 26 percent of the Internet is powered by WordPress. One of the reasons why this website building and hosting platform is so successful is due to how easy it is to use. A tech-savvy business owner or entrepreneur can create their own website with no problem.
WordPress has a variety of website templates available. These templates provide a person with the nuts and bolts of their web design. However, they are highly customizable, which is something most business owners are looking for. The last thing any entrepreneur wants is a run of the mill website.
Are you trying to make an attractive website with the help of WordPress? If so, check out the helpful tips below.
Avoid Making the Design Too Complicated
Making a great first impression on consumers is a lot harder than most business owners realize. One of the first opportunities you have to make an impression on a potential customer is with your website. Some business owners have a tendency to make their WordPress web design busy or cluttered. This is usually caused by the business owner’s attempt to bombard visitors with information about their company.
While it is important to provide this information, you don’t have to fit everything on the homepage. Ideally, you want the homepage of your WordPress website to be simple and appealing. Creating subpages to but more in-depth content on is a good idea. By keeping the design simple and appealing, you can avoid scaring off consumers with clutter and an overwhelming amount of information.
Be Careful With Your Image Selections
The first thing most people will notice about your website is the images you have on the page. Choosing images that are both high-definition and representative of your brand is crucial. However, you need to take a look at the file size of each picture before putting it on your website. If the file size is rather large, it can be hard to load them in a hurry.
Business owners usually find out about this problem once it has already affected their customers. The best way to catch issues before they do too much damage is by investing in the best WordPress maintenance plan on the market. With the help of professionals, keeping your website fast and functional will be easy.
Most professionals will have third-party programs they can use to compress the images on your website. This makes the file size smaller, which in turn makes the images easier to load.
Make Sure Your Branding is Front and Center
The main goal you should have when building a website is spreading awareness of your brand. Accomplishing this goal will be much easier if you put your company logo front and center on the homepage. You will also need to think about using your logo’s color scheme throughout your website.
Keeping a consistency to your design will make the website more appealing. If your branding is all over the website, people will retain information about your logo and company without even realizing it. If you don’t have a professional logo, paying a graphic designer to develop one is a good idea. Having this logo in hand before the web design process starts is a good idea.
Make the Website Easy for Google to Find
Focusing solely on the look of your website is a bad idea. While the look of the website is important, you should also focus on search engine optimization. Using popular and relevant keywords or creating a blog for your website is a great way to get the attention of Google.
WordPress also have a variety of plugins, like Yoast SEO, that can help you optimize the content on your website. If you are unsure about how to optimize your website for search engine success or you simply don’t have the time to do this work, hiring professionals is a good idea. An online marketing professional should have no problem helping you increase the amount of traffic that goes to your new WordPress website.
Test The Website Before Going Live
Once you have your WordPress site like you want it, don’t forget to test it. Allowing professionals to put it through the paces can help you find and fix problems before they affect the user experience.