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Having a side hustle and making money on the side is very common now. Many people like the idea of supplementing their income to make paying bills, buying things and saving money a little easier.
Some people can eventually turn these into enough to eventually replace their full-time job and income, as well. While there are several options, one that has the potential to be very fruitful and profitable is selling Lightroom presets.
If you want to learn the ins and outs of selling Lightroom presets, be sure to check out this article: How to Sell Lightroom Presets in 6 Steps.
But before you can sell your presets, you also need to be able to make and market them. Without this, you will have nothing to sell and no one to sell the presets to. With that in mind, let’s go over the process of how to go about making, marketing and selling your own Lightroom presets.
Making Your Lightroom Presets
The first step in the process is making your Lightroom presets. These presets will be used by photographers, content creators, editors and other professionals to achieve a certain style of photo. The right preset can completely change the look of a picture.
The creation of the preset begins by selecting a photo and beginning to edit it. You will adjust various different sliders such as color, tone, contrast, exposure and others. This can take as little as a few minutes, or as long as a few hours, it depends on your goals.
Once you have the desired look for the photo, you can save and create a preset and it can easily be applied to other photos in the future. Once you export the presets, they can be sold to others who like your preset and want to use it on their photos or content.
Putting Your Lightroom Presets Up for Sale
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While everyone could technically make their own presets, it is an art and can take a while to become proficient. Instead, many editors or content creators will simply purchase presets that others have created.
But where do you sell these presets? In general, you have two options. You can either sell them directly via your own website or online store, or use a marketplace. Selling on your own gives you more control over the branding and the experience you offer your customers. But you will also need to host your own site, which comes with a cost.
Using a marketplace offers you easier access to customers, but comes with a commission cost, as well. Both can be viable options and it all depends on your preferences.
Of course, there are several other aspects of selling presets that you need to be aware of too. This includes pricing them properly, giving them a memorable and eye-catching name and even considering organizing preset bundles, as opposed to simply selling one.
Marketing Your Lightroom Presets
No matter how great your presets might be, there is a chance that it never gets seen. People aren’t just going to flock to your presets automatically, you need to market them. With over 4 billion people using social media, it is certainly one of the best places to advertise and market your presets.
Posting about your store or page, or even including it in your bio, can help people learn about your presets. You should also be sure to post or share before/after photos with your preset added, to show off what it can do.
Other great ways to market and promote your Lightroom presets include creating an email list, writing high-quality descriptions, and optimizing your website, just to name a few.
We hope that this article has been able to help you learn a little more about how to make, sell and market your Lightroom presets.