Important Factors in the Success of Household Cleaning Products
Just as with our last feature on keeping work flowing with essential tools each and every job around the home or office has the potential to make mess. Even the smallest DIY jobs need cleaning up afterwards and probably during.
When you buy anything, you will always want to know certain attributes to that product, whether it be the price, quality or something else. It is no different when it comes to household items such as cleaning products. Now a daily essential in everyone’s lives, cleaning products should be a number of things in order to be a popular product.
The cleaning products market continues to grow year on year, with the global sales of household cleaning products predicted to reach $147 billion by 2017.
Important Factors in the Success of Household Cleaning Products
A recent report revealed that household cleaning products accounted for a revenue share of more than 20% in the global home care market in 2014. There is a growing need for a hygienic and fresh environment among the public, which is making consumers spend more money on cleaning products. Combined with complex and busy lifestyles, consumers have little or no time to spend cleaning their home or place of work.
With this in mind, there are a number of factors that make up high selling cleaning products; here we take a look at a few of them.
Performance
First and foremost, a cleaning product must be effective otherwise it doesn’t serve its purpose. Some cleaning products can be crucial to our health as they get rid of bacteria or viruses that come from spending time in an unhygienic environment.
Surface cleaners are the most dominant segment of the global household cleaning products market; this is probably due to the effectiveness of products of this kind.
Cleaning can be time consuming and so those products that can get the job done to a high standard will be favoured over others. This can be a key factor in standing out against competition.
Cost-Effectiveness
Consumers will always find it a bonus if they can find the products they need at a great price. If they can spend a little bit less without compromising too much on quality, you could have a winning combination on your hands. With consumers buying more and more cleaning products to keep up high standards of hygiene, the cost and quality of your products are crucial factors.
Easy to Use
With our busy lives and the idea that cleaning isn’t our favourite task, consumers need products that are going to make it a smooth process. Easy to ease cleaning products that will probably be favoured as they help to get the job done.
Items such as cleaning wipes, or cleaning products that serve more than one purpose are often picked off the shelf more regularly.
Aesthetics and Packaging
The packaging of cleaning products, while it doesn’t sound particularly exciting, is the first impression consumers will receive. The aesthetics of a product can hugely influence buyers’ decisions, while the packaging is crucial for showcasing the product’s features and quality.
On top of this, fragrance of the product can be an important factor and an added bonus that can help a particular product stand out.
Environmentally Friendly Products
As our general public becomes more and more aware of the impact we have on the environment, they are making smarter choices when making purchases. Making eco-friendly cleaning products could be a very important factor when consumers are making a purchase decision. Both individuals and companies are looking to reduce their energy and waste consumption, and this can infiltrate many different aspects from cutting down electricity, to choosing products with recyclable packaging and such.
If you’re looking to invest in high quality and value for money cleaning products for your home and office, get in touch with System Hygiene today for everything you could possibly need. Even the dirtiest and grimiest of common design tasks and DIY around the home can be cleaned up easily with the correct products.
