When it comes to starting a business you generally find yourself weighing out several different marketing plans, ideas, and suggestions from well-meaning friends or fellow entrepreneurs. But how do you know which tips are actually going to help you reach your goals? You look at the stats.

Be Socially Responsible

Did you know that social responsibility is huge when it comes to brands? People want to be able to trust the brands that they’re working with and that means paying attention to things like fair treatment, environmental activism, and more. It’s considered one of the top trends that is really kicking off for the year.

People want to know that the businesses they support are also supporting them, after all. So if your business has something to offer the world, rather than just your product, it’s going to have a head start on getting off the ground.

Use Video

It’s not enough just to post to your social media channels anymore. You also need to start creating and recording video. Now, that doesn’t mean you need long videos that take hours to produce. Rather, you need short-form video that is easy for potential customers to watch.

Short-form video has been found to be a huge lead generation form. According to KJB digital, 89% of global marketers are currently saying that they will continue to invest or even increase their level of investment for these types of marketing.


Get Networking

When you’re just starting out one of the best things you can do is reach out to the people you already know and see who they know. That’s how you’re going to draw in a big audience right from the start. Of course, you’re only working with people you personally know at first, which can take a while to develop, but it’s definitely worth it.

The sooner you start reaching out to everyone you know the better off you’re going to be. The people you know are, after all, most willing to give you a chance with absolutely no record for success. And the people they know are the second-most likely because they trust that other group. Also, by networking and reaching out to whoever you can, you’re going to have the potential to connect with people who can really help launch you faster and further.

Acquiring New Customers

Getting new customers is crucial for businesses and while different companies often use different methods, one that seems to work consistently is getting something for free. This carries over to different types of online shopping, banking, email lists, and even online gambling.

Some of the best casino slots online are those that offer welcome bonuses, giving new joiners a chance at winning big without having to spend their own money. These bonuses encourage users to sign up and at least give the service a try, before they decide whether to spend their own money going forward or not.

Businesses looking to add to their email lists will often offer short eBooks or other valuable content to get people to hand over their email address. This content is generally related to the topic of the website, such as finance, parenting, online gaming, or anything else. That freebie provides useful information that the user wants and gets them to sign up for an email list where they can get more and potentially make a purchase later on.

Online shopping is a big area where freebies tend to get a lot of attention and a lot of happy customers. It could be free shipping with any purchase or with a specific amount of spend in the store. Or it might be a small item that comes free with the purchase such as a bonus item from the same brand (if the online shop sells multiple brands) or any other type of gift that the store chooses.

When it comes down to it, there are plenty of ways that businesses can make a difference for their bottom line. The right marketing tips and tricks are just the start, but they can make a big difference in the long run.