In this day and age, it is no longer taboo if people are always busy staring at the screen facing their respective smartphones. Surfing fun on the internet to satisfy the desires of every different individual in this day and age is like daily food. In this sophisticated era, social media is considered very important, especially for communication media. From those who just channel the longing in their hearts to loved ones who are far apart or even social media is considered a paradise to buy things online without having to spend the energy to visit the place first.
With so many internet visitors, social media seems to be a trend of the future. Social media is very profitable if used for business. Advertising on social media is indeed capable of seeing the large number of visitors on social media.
According to an eMarketer survey conducted in 2013, Google’s advertising market share of 33.6 percent fell to 31.1 percent in 2014. While the market share of ads on social media created for Facebook ads increased from 5.8 percent in 2013 to 7, 8 percent in 2014. Traditional advertising with social media is in fact more sophisticated because it can drive more website visitors and sales. Social media ads even offer long term value. The statistics continue to increase every year. In fact, advertising revenue on social media is expected to grow to $36 billion globally by 2017.
When it comes to social media, of course Facebook is always number 1 in everyone’s mind. Almost everyone you know probably has Facebook. Facebook is indeed very fast in gaining followers, along with the expansion of the internet network and the increase in “mobile” phones that can surf the internet.
And the fact is true, according to data that has been researched from Kompas that almost all Internet users in Indonesia have Facebook. Therefore, it is not wrong if business actors, both small scale and world companies invest their marketing budget to advertise on Facebook Ads.
Promoting products is a common thing to do from the past to introduce products to other people. If in the past the promotion was done at an expensive cost, now you can use the internet to do promotions, namely using Facebook.
On the Internet, there are various choices of platforms that can be used as promotional media, one of which is Facebook. Social media, which became famous since the year 2010 has experienced very rapid development.
For those of you who want to advertise effectively, Facebook is one of the pillars. The following are some of the advantages and disadvantages of using Facebook Ads for business activities.
Have the Most Users
Facebook is the most popular social media with more than 2 billion users worldwide. Facebook users in Indonesia even rank the fourth most in the world. The time spent by Facebook users in a day reaches 58 minutes.
With a large number of users, especially in Indonesia, of course this will be very profitable for those of you who want to advertise products. Hundreds if not thousands of people have the potential to see your ad. The more people who see it, the greater the chance of getting customers.
Choice of Local and International Service
The advantage of using online advertising is that it has a very wide reach, even worldwide. Facebook offers advertising services for the locations you have previously targeted.
For example, if you want to promote in a local area such as Jakarta, the ad will be shown to users who are in Jakarta. Meanwhile, if you really want to do promotions to foreign countries, then you can make arrangements to choose certain countries for marketing targets.
The Chain Effect of Using Facebook Ads
Another very advantageous thing if you place an ad on Facebook is the chain effect. The point of this chain effect is that when someone likes your business page, that activity will be seen by their friends on Facebook.
This allows friends who have not seen your previous business ad to know the product you are marketing. This will certainly be profitable for long-term business if you manage to maintain relationships with customers. To be more effective, also pay attention to the time of ad upload so that it is not too frequent but can still provide up-to-date information.
Fast and Effective
The advantage of using online advertising compared to conventional advertising is that it is fast and effective. You don’t have to wait long until your ad can be served and seen by potential buyers.
The advantages of Facebook must also be used by advertisers to be able to find out the character of the buyers. By knowing the character of the buyer and analyzing it, the advertisement will be more effective and in accordance with the target.
Those are some of the reasons why you should use Facebook Ads, there are various advantages that will make your business more successful. If you still don’t understand or don’t have time to create ads on Facebook, then use professional services.
By using professional services, advertising will be better and on target.