The Definitive Guide to Logo Design (5 Eye-Popping Tips)
Designing a logo is one of the most important aspects of laying the foundation for a strong brand. It is the very first step to in defining a brand and creating a powerful brand strategy. Sounds easy right?
Well, the concept of designing a logo is pretty cut and dry. But actually doing it is another thing entirely. The one thing you don’t want to do when it comes to logo design is have it look like everyone else’s, or be not so unique.
To ensure you put your best foot forward, here is are the top 5 tips for designing an eye-popping logo that resonates with youra target audience and industry.
- Keep Logo Design Simple
Keeping logo design simple is absolutely important. An over complicated, busy logo can turn consumers off. Even if you’re a great designer, creating a logo is still pretty hard, and you want each logo you design for clients to be different.
A simple design is in many ways more powerful than a busy one. Look at Nike, that is about as simple as it gets with billions of apparel and shoe profits supporting just how profitable simplicity can be.
Apple is another prime example. Though the concept for the Apple logo is ripe with urban legend, the logo itself is simple, yet extraordinarily unique. Both the Nike and Apples logos also stand the test of time, which is what every designer should aim for.
- Emphasize Color
Color is another important design aspect that really doesn’t have much to do with design at all. However, it is an essential element to a powerful logo. The colors you choose for a logo can have emotional and psychological effects on consumers.
For example, blue is considered to be a color of trust. If you have a client in an industry that relies heavily on consumer trust to churn a profit, using a robust blue palette may be optimal.
Before designing a logo and adding color, it is best to discuss what the client’s company is about, what the goals are, their demographics, etc., to help you decide on the perfect color for the logo.
- Creative Negative Space
Negative space is another area designers need to account for when designing a logo. Using negative space in a unique way can make an average logo a great one. There should be a balance between letters, symbols, and blank space to keep the logo from being too busy.
You can also use negative space in clever ways. The FedEx logo is a great example. There is an arrow tucked into the negative space between the “E” and the “X” that creates an arrow. Check it out and get inspired.
- Symmetry is Important
Symmetry is another important element to consider when designing a logo. Combining a good mix of symmetry and proportion can have a considerable effect on the logo and how people see and process it aesthetically.
This is especially relevant when you have a symbol as a logo with a company’s name incorporated into the logo design. The new Pepsi logo is a good example. It may take you a while to get the business name balanced with the logo, but when you get it, you’ll be happy, and so will your client.
- Passive or Active Logo
The conversation behind passive vs. active logos is really a matter of preference and what the client does, or their industry. For instance, having someone running in a Pepsi or Apple type industry simply won’t work.
However, if your client is a yoga studio, you may want to incorporate a yoga pose, which is considered an active logo design. Get to know your client’s industry and audience to help you craft the perfect logo for their success.
Need Some Logo Design Help?
Designing logos for clients is a time consuming endeavor, especially if logo design is not your main service. For example, if you design websites, you may throw in logo design as an added benefit.
In this case, having a logo design workflow is important to delivering the best service for your clients. Luckily, there are online logo design platforms to the rescue. Some are even powered by artificial intelligence (AI), such as Designhill logo maker.
This online logo generator can whip up unique, professionally designed logos in minutes. From eye-popping colors to compelling fonts, you can customize logos on their user-friendly interface. It is also a very cost-effective way to get your clients exceptional logos quickly.
Next Level Logo Design
There are a variety of logo design tips to consider. The above serves as your definitive guide to designing unique, eye-popping logos in the most efficient, cost-effective way. Remember, keep it simple and ensure your logos stand out among the crowd. Is your logo on another level?
