Our work is an instrumental piece of our personality and our life. Unfortunately, very few people have jobs that provide them with a purpose in life. Instead, many people drone through the workday, despising their job and their boss.

If this sounds like a familiar story, then its time you took charge of your destiny. Starting a blog is a simple and painless process that could have a tremendous financial windfall in the future. Here is everything you need to know about creating a lifestyle blog.

What Inspires You?

People that work with their passion don’t need outside motivation to inspire them to get busy. Therefore, it makes sense to start a blog based on your interests. What do you enjoy doing in your spare time? It doesn’t matter how silly your hobby might be, and there’s an audience out there for every niche.

Even if your hobby is technical or obscure, it’s possible to build an audience of loyal subscribers, provided that you keep delivering outstanding content. Sit down and take a few minutes to think about what motivates and inspires you. Write down a list of your top-5 favourite activities and think about ideas you can use for a blog.

Create a catchy title for your blog and register a domain with the same name. If you have no idea of how to use a blogging site, here’s a quick tutorial for creating your new blog. Open social media accounts, add a Facebook fan page to your profile, register a Twitter account, and open an Instagram profile using your blog’s title.

Create Compelling Content

Once your blog is registered and you have your blogging platform ready to go, it’s time to start populating your blog with original content that people will consume.

Blog content isn’t limited to written articles. Today’s digital age values video as much as written articles. For example; did you know that every second, over 130-hours of video content uploads to YouTube? That’s a staggering statistic that shows the value of video.

It’s also possible to create outstanding content by leveraging the skills of others. If you struggle with writing, visit a site like Upwork or Fiverr. You’ll find thousands of writers at your disposal all competing for your business. This strategy works well for people that are strapped for time and don’t have the skills needed to write and curate original content.

Another content strategy involves curated and editing other people’s videos and articles. Create a video clip that includes the best clips from other videos in your niche. For example, if you decide to start a blog on pet clothing trends, look around YouTube for viral videos featuring pets dressed up in cute costumes or clothing.

Use a video editing suite to cut the best parts out of each video and create your own using the curated segments. If you decide to use this strategy, remember to give credit to any sources of content you use.

Drive Traffic to Your Blog

After you’re comfortable with your content schedule and you have an established a routine you can live with, it’s time to ramp up your efforts. A blog’s success depends on the amount of unique daily visitors to the site.

Increasing traffic to your blog isn’t as challenging as you think. Identify the top-5 authority sites in your niche, as well as the top-5 influencers on social media platforms. Reach out to the blogs on your list an offer them a free guest post with a backlink to your blog embedded within the text.

This backlink redirects traffic from the authority site to your blog, allowing you to increase your traffic and search ranking significantly. Reach out to the influencers you’ve identified in your social research. Offer them a small fee in exchange for promoting your blog to their followers.

Micro-influencers that have between 2,500 and 15,000 followers are your best bet for this exercise. Before you send them a DM, make sure that they are not part of engagement groups. These groups use bots to create fake engagement, fooling you into thinking that they have a genuine following. In reality, these accounts have next to no commercial value, even though they have thousands of followers.

Monetize Your Blog

Once you’re receiving regular and consistent traffic to your blog, you can think about strategies for monetising your site. Offer advertising space on your site to industry affiliates in your niche. For example, if your blog is achieving a few thousand original visitors every day, reach out to a few other companies in your niche and ask them if you can deliver a rate card to their marketing division.

Wrapping Up

Given enough time and persistence, your lifestyle blog will provide you with a second income stream that almost operates on autopilot. When you’re making money from your online efforts, think about other verticals related to your blog. Use your profits to grow your blog and your online business until it becomes a full-time occupation.