A website’s design determines how long visitors stay on it. In the current global marketplace, only having a digital presence isn’t enough. A marketer needs to captivate and engage readers through a functional, optimized, interactive \website. If a marketer poorly designs his website, visitors won’t stay long on it. On the other hand, if he develops it well, it will attract traffic and improve sales. That’s why it’s essential to know modern website design marketing strategies.
This article highlights vital web design tips that marketers can use to improve their websites.
Web designers need to have header variations with a key text, call to action buttons, and eye-catching images. The arrangement of these components also matter. The key text buttons should be on the left side of the heading because most readers focus mostly on the top-left side of the page, while the images should be on the right.
The image that a designer chooses should be appealing and fun to look at. The call to action buttons should also be clearly marked to tell the visitors the added experiences they can get when they click on them. Apart from that, texts below the heading should highlight the advantages of the services offered in an easy, exciting way.
Modern website design is adopting the use of purposeful white space, just like print media. White space acts like natural currents that help visitors to flow from one paragraph to the next. That way, visitors aren’t distracted by the elements.
Also, the white space offers a breathing space that allows viewers’ eyes to rest. The space in between the page elements enables readers to comprehend the relationship that exists between the pieces. When two sentences in a paragraph have a little white space between them, eyes view them as a unit. If they’re separate, eyes view them separately. White space helps visitors find essential information quickly. Knowing how to use it can help marketers to improve their site’s user experience.
3.Custom Designs and Illustrations
Illustrations are the breath of a website. The type of designs that a marketer uses on his website may keep a visitor or send him away. Just like print publications and other traditional art formats, websites need unique illustrations. The days of copying images from cookie-cutter stock images are fading away. Marketers need to be dynamic and incorporate graphics that sell their brands.
A marketer can hire a designer who can create custom designs for him. Alternatively, he can make his own by using tools such as canva. Because technology keeps on evolving, he needs to ensure the illustrations he’s creating are 3D. He can also improve his illustrations by adding 3D cursor interactions, using gradient shading to change one color to another, and mimicking designs that can be cut-out from paper layers.
Because the content on a site is meant to be read, a marketer needs to select a font that matches his brand, audience, and company’s goal. His font choice should also be easy to read because a text’s readability determines a site’s user experience.
Most sites prefer using serif and san-serif font styles for their content, and bold and outlined type for their headings. Many people believe that these fonts give a site a chunky, bold, and professional feel. The font colors also matter a lot. They should blend well with the color of the page and brand. That way, they’ll make the site attractive to visitors.
5.CSS Grid Design
This is a type of 2D grid layout used to cascade style sheets. Using this layout, designers can create intricate designs consistently and easily across browsers. It allows a site to highlight images in an asymmetric way that keeps the website exciting, fresh, and engaging. Many seasoned designers use this grid layout to bring the capabilities of the print layout to their sites. Though this style is gaining momentum on the web, it’s still not compatible with all interfaces. Therefore, a marketer needs to use it on an interface that it can work on best.
Using dynamic scrolling appropriately can give users an exciting experience. A designer can set different scrolling speeds for a site’s foreground and background, giving visitors a 3D effect through this style. A designer can also use dynamic scrolling to make images and animations appear like magic.
Ways of designing a website keep on changing as technology changes. Therefore, marketers need to be on the lookout for emerging trends to keep visitors on their sites for an extended period. These tips can help marketers improve their site’s appearance, user experience, and sales.