Web analytics in practice is needed by everyone who has a website. Especially if you are promoting it. Without it, the site owner is like a blind kitten. He can only act at random and fearfully expect what will happen. With web analytics, you can collect and analyze data about the people who visit your site. This will help you move more consciously through the world of Internet promotion. What is web analytics, and what is it for?

Situation: you have finally made a beautiful website for your business. You and all your employees like it very much. And the developers also say that the site is cool. But when you started to promote it, it turned out that for some reason it does not bring applications. How to find out why the site is not liked by users? Is it possible to see what they are doing on the site?

Web analytics will definitely help with this. It helps to analyze all user behavior on your site. And based on this information, it will already be possible to make adjustments and make the right decisions. If you act randomly, you can spend a lot of money and time on edits, but not get the desired result. Just because you won’t know which way to go.

Main tasks of web analytics:

· Helps to find technical errors on the website

· Identifies website flaws that may affect conversion

· Identifies the most effective advertising channels

· Assesses how high-quality traffic gets to the site

· Helps build a portrait of your target audience

In addition to your site, you can analyze competitors. For example, see what search phrases most often find them, how much traffic they have, what sources visitors come from, and so on. This opportunity is provided by some services for web analytics like Creabl: https://creabl.com/

Types of web analytics

There are only two of them: standard and through.

Standard web analytics examines only the site. When people talk about web analytics, they most likely mean it. To collect statistics on user visits, special counters are installed on your site. Additionally, you can also use log analyzers. These are special programs that collect and store statistics on user visits to the site. For example, this tool, unlike counters, can show how many visitors bookmarked your site.

End-to-end web analytics describes the entire path of the client from clicking on your advertisement on the Internet to the receipt of money at the checkout. It combines visitor recording, statistics from advertising accounts, and the one that gives the web analytics module from the site + data from CRM. End-to-end analytics tools make it possible to see exactly which advertisements led to a purchase, and not just to an application. A more detailed picture can be seen only if you use two types of web analytics at once.

Goals of web analytics

Goals are specific actions that users take on the site: clicks, transitions between pages, adding products to the cart, ordering a callback, making a purchase, etc. At the same time, you yourself choose which of these is most important to you. Goals can be simple, you can customize them yourself.

For example, this is a click on a phone number, a specific number of pages viewed, downloading files (for example, a price list), etc. But there are also so-called JavaScript events. To add them, you will have to make changes to the site code, so the help of a programmer may be needed here. If you do not set goals, then you will not see the conversion of the site.