Why Affiliate Marketing is still Alive and Kicking
In 2022, affiliate marketing is still a go to area for online marketers and if you haven’t used it as a way to monetize your website or blog, you’re missing out. Here are some key reasons why affiliate marketing is still considered to be well and truly alive and kicking in 2022.
1. Affiliate marketing is generally good value for money
Affiliate marketing is good value for money because it is a performance-based marketing channel. That means that affiliate marketers only get paid when they deliver results, whether that’s sales, leads or clicks. This makes affiliate marketing a very low-risk investment for advertisers when compared to the likes of PPC, SEO or other forms of digital advertising.
2. Affiliate marketing is still popular with consumers
Affiliate marketing is still popular with consumers, time after time it has been shown that if affiliate marketing is done well, trust can be built between the affiliate and the customers. Take for example a niche blog, if the affiliate promotes products that are relevant to the blog content, the readers of the blog are more likely to click on the affiliate links and buy.
For example, if your blog is on the subject of rock climbing, and you promote products that are related to rock climbing, your readers are more likely to be interested in what you are selling.
3. Affiliate marketing is a great way to reach new customers
Affiliate marketing is a great way to reach new customers, and can provide big results in a short amount of time. By using affiliate marketing, you can reach a large audience quickly and efficiently by gaining the attention of people who are already interested in what you have to offer.
Once you’ve onboarded the customer through affiliate marketing , they are likely likely to continue doing business with you in the future.
4. Affiliate marketing is a proven channel
Affiliate marketing is a proven channel with a solid track record. It has been around for over 20 years and continues to be one of the most popular ways to make money online. As a digital marketer, you should be considering affiliate marketing as a key part of your overall strategy.
5. It isn’t hard!
Affiliate marketing isn’t hard. In fact, it can be quite easy once you get the hang of it. The most important thing is to find a niche that you are interested in and have knowledge about. Once you have found a niche, you can start promoting products and services to your audience.
6. Available no matter your niche!
Affiliate marketing exists in just about all industries, so there is sure to be a niche that you can target. For example, the travel industry has affiliate programs that allow you to promote hotels, flights, and other travel-related products and services. The fashion industry also has affiliate programs that allow you to promote clothing, accessories, and other fashion-related items, the bingo industry has programs that allow you to promote the newest sites.
7. How to find affiliate platforms?
If you’re looking for affiliate platforms to sign up to, a good place to start is affiliate networks. These are platforms that connect advertisers with affiliate publishers (that’s you).
You can find affiliate programs on the advertiser’s website, but signing up to an affiliate network gives you access to a wider range of affiliate programs and simplifies the process of finding and managing them.
If you already have a product in mind which you wish to sell, go to the website which sells it and take a look in the footer, there may be a link to an affiliate program that you can sign up to.
For example, if you wanted to sell digital products, you could sign up to Clickbank affiliate program.
8.What determines how much money you make?
The amount of money you make depends on a number of factors, including the traffic to your website, the size of your customer base, the quality of your content, and the size of your audience.
If you can attract a large audience and generate a lot of traffic, you could potentially make a lot of money from affiliate marketing.
No matter what industry you are in, there is likely an affiliate program that you can participate in.
So whether you’re the owner of a blog, keen to make some extra money through affiliate marketing, or you run a successful affiliate marketing program yourself, getting into affiliate marketing should be firmly on your agenda for 2022 and beyond.
