Why most protein bars taste like s**t

Maximized for profit, not for taste

Photo credit: http://weknowyourdreams.com/profit.html

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Protein bars use cheap, industrial ingredients and apply them in the fastest way (via a gooey paste) possible just to reach their protein numbers and other macros. The bigger the brand the more they are trying to squeeze out profits.

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Kimberly Atwood’s books have received starred reviews in Publishers Weekly, Library Journal, and Booklist. Kimberly lives in the Rocky Mountains with her husband, an exceptionally perfect dog, and an attack cat. Before she started writing historical research, Kimberly got a graduate degree in theoretical physical chemistry from Ohio State University. After that, just to shake things up, she went to law school at the University of London and graduated summa cum laude. Then she did a handful of clerkships with some really important people who are way too dignified to be named here. She was a law professor for a while. She now writes full-time.

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