Everybody knows that the website is where you have to make the biggest impression. But it’s not just about ensuring that you make a good first impression, or even a second one, but it’s about making sure that you hold a customer’s hand and guide them through the experience in a logical, easy-to-understand, and, most importantly, simple way that communicates everything about your brand, which is not necessarily an easy thing to achieve! Here are 15 simple ways to improve your website design so you can boost those sales.
1. Address the Website Navigation
Website navigation serves two purposes: it helps the user find what they are looking for, and it improves search engine rankings! So it is vital that you use a human approach to UX (User Experience). Many WordPress professional web design companies can help here, by making things simpler. Rather than trying to be clever by using jargon and big words, focus on being relatable.
2. Add a Value Proposition
This is almost like a mission statement. You need to tell the website visitors what you do and why you do it. The value proposition needs to be on your homepage and preferably in your headline. You need to add it to your “About” page, and it should let the visitor know what they will get when they buy your products.
3. Have a Clear Call to Action (CTA)
CTAs are crucial because if a prospect lands on your website you have to make a big impression, but also you need to influence them to venture further into your website and purchase your service. It’s important to be bold with your designs and make the CTAs one of the most visible parts of your websites.
4. Optimize Your Site for Mobile
If you haven’t done this already, many professional website designers can create an amazing experience for users on mobile. You can test if your website is friendly for mobile by conducting Google’s mobile-friendly test. Mobile search is more prominent than desktop, and it’s also a key factor when ranking your websites.
5. Improve Your Loading Speed
Websites can load slowly for many reasons, including large images or just poor hosting. You need to test the websites to see how fast it is. If the website is scoring low, you can speed things up by incorporating some of the following:
- Leveraging browser caching.
- Minify HTML, JavaScript, and CSS.
- Optimizing your images.
6. Have Great Images
If the product looks cheap, this will be exactly how it is perceived. You need to make sure that your products are photographed amazingly because this is the one key thing that will sell the products for you.
7. Invest in Video Production
These days anybody can invest in high-quality video production. Video is essential to telling your brand story, and you will get more value by repurposing it on your website to educate buyers about your services and keep them around.
8. Focus on Great Copy
Product descriptions are essential to stimulating new sales. Great copy is not always easy to achieve, but there are things you can do to ensure it has that wow factor, including avoiding passive language.
9. Have Consistency With Your Landing Pages and Ads
All the great brands will have a consistent tone of voice and look. When somebody clicks on your ads, the visuals need to be similar to every other part of the website and this extends to your social media and external advertisements.
10. Remove Sliders from the Homepage
Many businesses like what sliders do because they provide a quick preview of everything you have an offer. However, sliders can be very confusing- the fact that only 1% of people actually click on a slider and Google has already said that sliders are bad for your content means it is best to use just one image.
11. White Space Isn’t Terrible
A lot of people worry about negative space. People think that every aspect of a website needs to be covered in something. However, white space, which refers to the areas around empty elements on a webpage, is crucial in the design process. Do not be afraid to go simpler with your website designs. It allows users to focus on each part of a website and is clear in terms of its design as to where each section begins and ends.
12. Make Pricing Easy to Locate
Pricing is the one thing every potential customer wants to know, so don’t make it hard to find. If a customer is keen to buy your product, but you hide the pricing away until the last page, you could be turning them away at the last possible moment.
13. Incorporate Social Media Proof
When we go shopping on an online marketplace, we tend to gravitate towards four to five-star reviews. We can use the same aspect on our website. Testimonials take a variety of formats, and while video testimonials are the best, you can use a selection of online testimonials. We are more inclined to purchase a product if we see genuine testimonials or case studies that show us what we would expect if we bought the products.
14. Add Trust Icons at the Checkout
Buyers want to feel safe and secure when they are shopping on your website. If you want to increase your conversion rates, incorporating trust signals such as case studies, partnership badges, and industry association logos will make a massive difference to how your website is perceived.
15. Design Is Everything
This is the most important aspect of any website. We have to tell a story, and as humans, we are more inclined to venture into something that looks beautiful. This is why you have to ensure that your brand aligns with your website. It’s not just about navigation, but making sure that the design links in with the story you are trying to tell.
There is a lot to consider here because website design encompasses every single component, but if you are looking to boost sales, design is absolutely imperative to boosting content, showing off your brand, and turning prospects into customers.