A successful SaaS content strategy includes detailed, relatable, valuable, and relevant content. This content should attract your customers, connect with them, and turn them into paying customers. There are several strategies you can use to add to your SaaS content marketing to boost your business.
5 Tips for a Successful SaaS Content Strategy
The backbone of every successful business is good content strategy. This strategy should include blogging, videos, infographics, whitepapers, and case studies. A good marketing company, like RevenueZen, can help you utilize these tools. The first tip we are going to look at is the foundation of your SaaS content strategy – blogging.
It is very common for customers to use the information they find on blogs to make purchasing decisions. Good blogs give you a competitive edge in SaaS marketing. Blogs can show customers that you are knowledgeable and well-versed regarding your product or service. Blogs also make it easy for your customers to understand your product by breaking it down into simple terms.
Benefits of a Blog
Blogs work by targeting search terms, maximizing your opportunities in SEO, and dominating search engine results. Blogs keep your customers engaged, turning them into repeat customers as they read valuable content. Blogs allow you to create a unique brand using consistent content that connects emotionally to your target audience.
Videos are a powerful content marketing strategy. Online activities have skyrocketed around the globe, making videos a necessity for the easy exchange of information. Customers spend more time on apps like TikTok, YouTube, Snapchat, Instagram, etc., than ever before. These apps make videos a necessity for your product information.
Benefits of Videos
When customers are looking for quick information about a product, they aren’t going to sit and read long articles. Your customers have lives and are busy. Packaging your information into a short video allows them to access information quickly. Integrating that video into your website or mobile app makes it more accessible and raises the foot traffic for your video. You can help your video to generate more leads by:
• Using infographics
• Telling stories about the product
• Using reviews and testimonials in video format
• Answering FAQ in video format
• Making the content relatable
Infographics ensure that your SaaS content strategy presents vital points and figures to customers without writing a long boring article that they will never read. They also highlight pertinent information so your customers know what your product or service is and can turn them into paying customers. Infographics are the easiest way to convey critical information and figures.
Benefits of Infographics
Infographics are exciting. They can quickly and accurately highlight essential aspects of your product, so customers understand what you have to offer. Infographics are short and straightforward, making them easy to understand. They are customizable. You can choose text, font, color, contrast, and proportions. This all means that you can use infographics to display subtle and relevant information in an eye-catching manner.
Case studies are a fantastic SaaS marketing tool. Case studies serve as a source of validation for customers. The data that is gleaned from a case study reassures them that your product works. These assurances give your business leads and can turn leads into paying customers. Your case study should include qualitative and quantitative data. Together these data sets explain to customers how and at what level your product satisfied customers.
Preparing a Case Study
First, introduce your product and basic information about the client and their previous situation. Next, highlight the problems that the client was facing. After highlighting the issues, explain the outcome when the client used your product. Then, showcase the outcome. Ensure that your case studies are engaging and relatable. A customer that can relate emotionally to a case study is much more likely to purchase a product. Conversely, if customers find the case study unrelatable, they will pass on the information and possibly look elsewhere.
Whitepapers are information documents that companies issue to promote their products. Backgrounders, problem/solution whitepapers, and numbered lists are the three main types of white papers. Whitepapers are often designed for manufacturer-to-wholesaler, wholesaler-to-retailer, and business-to-business communication.
Benefits of Whitepapers
Whitepapers offer precise and invaluable info about your product. They also serve to highlight the product and services that you are offering. Overall, SaaS content marketing is a powerful strategy to boost your business and product. However, it can be difficult to jump into the world of SaaS content marketing strategies for beginners. If you are still unsure about where to start, marketing companies can get you headed in the right direction.