No matter what company or business you’re part of, you can benefit from using a Google Business Profile. It’s free to create a profile and manage the account, making it simple to reach out to a broader audience online. Most people rely on the internet to find local businesses, so you miss out if you don’t make a profile.
There’s much more to learn about starting a Google Business Profile for your company. Read on to find out more about the six primary benefits!
1. You’ll Get on Google Maps
The most significant benefit of using a Google Business Profile is that your company will appear on Google Maps. Smart device users can easily find your store using their GPS. Plus, they can access your contact information without hassle.
Google Maps also offers a messaging system, allowing customers to contact you in a way that’s more convenient for them.
Lastly, Google Maps is smartphones’ most popular GPS map system today. Almost everyone with a smart device uses it to find shops and businesses in their area. You’ll have access to a massive audience by joining.
2. Customers Can Leave Reviews
Once Google approves you, customers can leave honest reviews on your business. This process makes your company much more trustworthy to people. And, as you gain more positive reviews, more people will come to your storefront.
Most of us read reviews online before making a final purchase, so you’ll want to respond to the feedback you receive. Being active on your account will make your brand much more appealing.
Overall, reviews are very beneficial, no matter how large or small your business is. Potential customers will look to them to decide whether or not they want to buy from you.
3. It Increases Your Local SEO
Next, having a Google Business Profile will increase your local SEO. Many people who use Google Maps will search for particular services or goods in their area, then add “near me” to the end of that search. When you have your address information available online, you’ll show up first when they’re in your area.
Google understands when someone is searching for something in their local area and offers them close options. The site may not recommend you if you don’t have your address online. Plus, Google Maps will guide potential customers right to you after their search.
Optimizing your profile ensures that your company shows up at the top of the search results, giving you increased local SEO.
4. It’s Free Advertising
Free advertising is highly beneficial to any company. You’ll get your name out there and increase brand awareness drastically without having to take it out of your advertising budget. It’s a free service accessible to everyone and makes your business more visible on the top search engine.
Overall, you can easily set up your profile for free and get the benefits of online advertising.
5. It Increases Engagement
Since your audience can easily find you online with your profile in place, you’ll notice increased brand awareness and engagement. The site allows you to make business posts and add photos, so your audience can see what your company is up to. Plus, they’ll see our storefront and logos quite often.
Seeing more photos of your business can lead to more trust that your audience has for your brand because you’ll come off s more transparent and authentic.
If you’re struggling to increase engagement online, then making a Google Business Profile is one of the best steps that you can take.
6. Your Business Gets an Official Website
Your business also gets an official website. If you’re a new company owner for a small business, you may not have a website yet. It’s free and easy to make a Google Business Profile, so it’s a great option.
You’ll also have access to plenty of customization features, allowing you to build a page unique to your brand. Adding many photos and changing the text to match your company’s voice is a good idea.
You can also focus on making your site more professional, which gives people a good impression of your company. People will feel comfortable visiting your site and leaving honest reviews on a professional site.
Overall, every brand today needs to have a website if they want to succeed. However, it can be challenging to find a good, free option. Google Business Profile offers plenty of benefits and puts you on Google Maps while free. If you don’t have a site yet, you should try to get approved by Google as soon as possible.
What is a Google Business Profile?
A Google Business Profile, or Google My Business, the account is free to make. You can use it to share information about your company or business with potential customers in the area looking for your particular goods or services.
You use it to share your business’s address, contact information, and hours. Plus, it puts you on the map and makes it much easier to find your company online. It’s easy and fast to do so that you can get the above benefits as soon as possible.
About 81% of people today use their smartphone for “near me” searches to find businesses in their area. So, if your business isn’t easy to find on Google Maps, you’ll miss a lot of traffic.
Overall, a Google Business Profile is essential for any company. You use the site to keep potential customers updated on important information regarding your business.
Set Up a Google Business Profile Today!
You’ll want to create your Google Business Profile as soon as possible. It can take about five days for Google to approve the information you submit and verify your account. It may take longer, so the sooner you can apply, the sooner your business will appear in the system.
To summarize, you get plenty of benefits from making a Google Business Profile. More people can find and contact you, and you’ll attract a broader audience to your company.