As e-commerce industry continues to evolve, there are still some features that have proven to get more sales. Many websites integrate advanced design elements like 360-product review, filtering, animation and dynamic product search. Nevertheless, these trends don’t assure higher conversion or seamless user experience. There are certain basic features that every e-commerce website needs to have in order to sustain.
#1 Create Mobile Version – In 2017, Google declared that all the websites need to have a mobile-friendly website in order to maintain search engine rankings. With one out of three online purchases made from a smart device, it has become imperative for every e-commerce owner to have a mobile version of the website. Having a responsive mobile design, the content will intuitively adjust to fit the screen of any device, providing smooth user experience. However, still many websites haven’t developed a mobile-friendly website.
#2 Use High-Quality and Multiple Media – Gone are the days when a website used to have only one product photo, a few short points and a price tag. Savvy-shoppers nowadays want to see the product from different angles and people using that product in the suitable environment. They want to get a complete 360 degree view of the product with an ability to zoom in to get a real feel of the product.
#3 Provide Special Offers – Many e-commerce websites release out special deals and discounts via social media, email and third party sites as their standard marketing strategy to excite and attract their customers. There are sites like By Discount Codes that can help you promote your offers as well as improve SEO. When shoppers realise that they are getting the best possible deal, it encourages them to make a purchase.
#4 Show Genuine Reviews – Customers trust the product only after they know others have used it and loved it. They read reviews and make their decision based on it. Depending on your website design, you can embed plugins of popular review websites like Facebook, Trustpilot, Foursquare and Yelp. Sometimes negative reviews can also lay a positive impact because without negative comments, the users may assume the positive comments to be fake.
#5 Display Related Products – Simply showing “you might like this” can create a burning desire in the user’s mind to buy those products. For instance, when you add a DSLR camera to your shopping cart and a pop up says you might like to check out some lenses. When your customers see related items around, it signals them that their sellers know their choices.
#6 Keep Website Design Simple – Simplicity should be the first thing you need to keep in mind while designing your website. Simple doesn’t mean you don’t add elegance. A study shows that more than 75% of all customers say that they are comfortable shopping from the website that is easy to use. Let people help get what they are looking for faster without creating unnecessary complexity.
No matter what industry you belong, including these features in your e-commerce site can create amazing shopping experiences and significantly drive your sales.