Using Design to Attract More Customers

When your business needs to attract more customers, it’s very easy to focus on complex marketing and analytics solutions when more simple answers can be found. Every business is different, but selling products or services to customers and reaching new clients is very often just a case of more “knocking on doors” or advertising/marketing activity. Onlineprinters.co.uk provides an economical print solution to suit small businesses, startups and traders needing to attract more customers.

Recommended Designs to Attract More Customers

Smaller businesses don’t have the recognised branding that many larger corporations rely upon, but in some ways this makes it much easier to attract attention and sales for products and/or services. The small to medium-size business owner has the abilities to use a variety of tactics in attempts to build up a recognised brand.

Photo Credit : LuckyNastia

Very often, attracting new customers has to rely upon the “greed” factor. Most people will typically have the question “What’s in it for me?” hovering in their minds when reading any sales or promotional literature. It’s always important to ensure messages are simple and direct, giving the information required to make a sale and no more. This way prospects will not start to suffer information overload when reading through sales materials.

Some popular design features to attract customers and prospects to a smaller business include:

• Cartoons and graphic images: a picture can tell a thousand words, so cartoons, graphic images and top quality product photos will all attract the attention of potential customers.
• Use of vibrant colours to arouse interest. The psychology of colour can be important in attracting attention, interest and potential customers. The photo shown below relates to the Holi Festival of Colours, and it’s an image that will generate interest and inspire customers to learn more.

Some of the Best Printed Products to Attract New Business

Printed products such as flyers, leaflets, catalogues, business cards, banners and flags can be very useful to attract new clients. Potential customers like “freebies”, so giving away calendars, notepads, stickers and other custom-printed products is one way to attract interest, although not necessarily purchases. Flags, posters, signs and banners promoting special offers and discount deals are a good way to bring customers through the doors of any kind of business, particularly food, leisure and retail establishments.

Photo Credit : JJRD

When it comes to the graphic communication, you should ensure your business sustains a standard message, very often the logo used on letterheads, business cards and correspondence or promotional materials will be the most recognizable feature of your local business. Take the time to design a logo that’s reflective of your business ethos and use the logo colours to promote your brand across all your business literature.