Anyone who has ever attempted to convert a visitor into a customer knows that having a well-designed landing page is essential. But what makes for a good landing page, and how can you make sure your landing page is effective? In this blog post, we’ll explore some of the best practices for designing landing pages that convert. We’ll also look at some tips and tricks for optimizing your landing pages for maximum conversion rates.
What is a landing page?
A landing page is one of the most important pages on your website. It’s the page that a potential customer sees when they click on an ad or a link. If your landing page isn’t optimized for conversion, you’re losing out on potential sales.
Image credit : hubspot.com
Some of the landing page best practices that we will discuss include:
Creating a strong headline
We all know that only 20% of the visitors will read your entire page, but what about those who sample it? 80%. This means you need an engaging headline and/or subheadline to capture their attention.
At first glance, most people use a few seconds worth (on average) looking at our website headlines before scrolling down or clicking away in search for more interesting content on which they may spend time reading; so this leaves us with just 10%-15%, depending upon how much effort we want them spend browsing through everything else!
Your headline should be clear and concise, and it should grab the attention of the reader. The headline is often the first thing that a potential customer will see, so you want to make sure that it’s strong enough to persuade them to stay on your landing page.
Keep it simple
When it comes to landing pages, less is more. You want to keep your landing page as simple as possible. The simpler your landing page is, the easier it will be for potential customers to understand and use.
Some of the things that you can do to keep your landing page simple include:
- Use a single call to action
- Use short and concise copy
- Use simple images and videos
- Use a simple form
By keeping your landing page simple, you can improve its conversion rate and make it more effective.
Using persuasive copy
Your copy should be clear and concise, and it should persuade the reader to take action. You want to make sure that your copy is convincing enough to convert potential customers into actual customers.
Adding a call to action (CTA)
Image credit : hubspot.com
Your CTA should be clear and concise, and it should persuade the reader to take action. You want to make sure that your CTA is effective enough to convert potential customers into actual customers. Your landing page should have a clear call-to-action (CTA). The CTA should be visible and easy to find. It should also be specific and actionable. For example, if you’re selling a product, your CTA could be “Buy Now!”
Using images and videos
Images and videos can help improve the conversion rate of your landing page by making it more visually appealing.
We all know that a picture is worth 1000 words, but what if the image provides more information than your text?
It’s true! Studies have shown how images can help improve landing page conversion rates. You’ll want to use them on every single webpages of yours because they simply make things better for users by packing an emotional punch with little effort from you, so use some optimized images.
Optimizing your forms
You want to make sure that your forms are easy to understand and use. The easier your forms are to use, the more likely potential customers are to convert into actual customers.
Testing your landing pages
You want to test your landing pages periodically to ensure that they’re effective. By testing your landing pages, you can improve their conversion rates and make sure that they’re working properly.
Use a clear, easy-to-read font
You want to make sure that the font you use on your landing page is easy to read. The easier your landing page is to read, the more likely potential customers are to convert into actual customers.
Stick to a single column layout
Another landing page best practice is to stick to a single column layout. By using a single column layout, you can make your landing page more easy to use and understand. This will help improve the conversion rate of your landing page.
Place your most important information above the fold
Another landing page best practice is to place your most important information above the fold. The term “above the fold” refers to the area of a landing page that is visible without scrolling. You want to make sure that your most important information is placed above the fold so that potential customers can see it without scrolling.
Make it responsive for mobile devices
Another landing page best practice is to make your landing page responsive for mobile devices. With more and more people using mobile devices to access the internet, it’s important to make sure that your landing page is accessible on these devices. By making your landing page responsive, you can improve its conversion rate and make it more accessible to potential customers.
Use a professional photo for your landing page
A professional photo can help improve the conversion rate of your landing page by making it more visually appealing.
Keep your text concise and to-the-point
You want to make sure that your landing page copy is convincing enough to convert potential customers into actual customers.
Write a brief but compelling description of your product or service
You want to make sure that your landing page copy is convincing enough to convert potential customers into actual customers.
Use social proof to build trust
You want to use social proof to build trust with potential customers. You can use testimonials, customer reviews, and social media to build trust with potential customers.
Benefits Over Features
When writing your landing page copy, you want to focus on the benefits of your product or service rather than the features. Potential customers are more interested in the benefits they will receive from your product or service rather than the features.
For Longer Pages Works Better
If you have a long landing page, you want to use multiple calls to action. This will help improve the conversion rate of your landing page by making it easier for potential customers to take action.
Optimize for Your Traffic Sources
You want to make sure that your landing page is optimized for your traffic sources. You can use different landing pages for different traffic sources. By optimizing your landing page for your traffic sources, you can improve its conversion rate.
Remove navigation links
You want to remove navigation links from your landing page. Navigation links can distract potential customers from taking action on your landing page.
Make a compelling offer
You want to make a compelling offer on your landing page. A compelling offer can persuade potential customers to take action on your landing page.
Conclusion
By following the landing page best practices, you can improve the conversion rate of your landing page. You want to make sure that your landing page is easy to use, visually appealing, and has a compelling offer. You can increase the chances of potential customers converting into actual customers.