This ‘Swim Reaper’ Instagram Account Is Absolute Gold
Water Safety
This isn’t just any old guy dressed up as the Grim Reaper to get a couple likes on Instagram, it’s actually a campaign with a really great purpose. The campaign and the account were set up by Water Safety New Zealand, an organization based in Wellington.
With young men 15-30 making up almost 1/3 of all fatal accidents in New Zealand, despite only making up 14% of the population.
