4 Possible Reasons Why Google Is Not Noticing Your Site

It’s very unlikely that your business will make big money if you fail to bring and grow your business online. The first step entrepreneurs now take to set up the online presence for their business is creating an effective website. Websites help seasoned and beginner entrepreneurs showcase their products and services, communicate their brand philosophy, and attract potential customers. But creating the website alone doesn’t guarantee that your website will appear on the first page of Google. It may take years to prove the authority of your domain and the rankings of your site. But business people usually can’t afford to wait that long.

That’s when search engine optimization (SEO) comes in and saves the day. Still, very few people know what’s really behind the mysterious SEO. There’s a comprehensive article about the web crawlers are the role they play in SEO that can be read here. If you want to know more about the subtleties of SEO and learn how you can improve your site’s ranking for Google or any other search engine, make sure to familiarize yourself with this article. And right now you can read some interesting facts about SEO and web crawlers without getting into details.

How Do Search Engines Work?

It might surprise you to know that search engines’ main task is to use the link off an existing website to find a new website. Once the new webpage is located, the engines request its copy and download it to the server. After that they evaluate the page and identify the links to other pages within this website so they start requesting all the pages off the website. One by one these pages are being downloaded until the engine finally gets the entire copy of the website.

How Does Web Crawler Works?

There’s a little thing called web crawlers that help search engines actually crawl content on various websites. Web crawlers are sent out by the search engine to find new information on the Internet. Crawlers are also referred to as bots or spiders. There are some other names in this industry, but all three of these words mean the same thing. In essence, it’s a software program that the search engine uses to request pages and download them. Without such spider bots, no engine would be able to index pages.

Crawling can be compared with the exciting discovery of new and updated web content. Such popular engines as Google, Bing, Baidu, Yahoo!, and others employ highly intelligent spider-like computer programs that crawl the web to provide billions of users with relevant and up-to-date answers to their queries. Bots decide which sites to crawl, how often, and what pages to collect from each site. In the beginning of its crawl process, a list of web pages are created from the previous crawl session and augmented with sitemap data.

Let’s take Googlebot. When this mysterious crawler approaches one of the websites, it starts scanning for any new content or links. Then, it proceeds to add them to its list of pages to crawl. Nothing can escape a crawler’s grasp, as information about new web resources, website changes, and bad links is collected in order to update the mothership of online collections otherwise known as Google’s index. Other engines use the similar algorithm to assist you in your searches.

What is a Custom Web Crawler?

Nowadays, more and more businesses opt for the custom web crawlers. They are dedicated tools wherewith they can not only visit their websites, but also scan the content, titles, meta-tags, and links. The custom crawlers can also help you catalog the web pages within your website. Needless to say, custom crawlers can be an ideal solution to those entrepreneurs and digital marketers who aim to drive traffic to a particular website. Moreover, crawlers can go a long way towards helping visitors discover the necessary information on your website. Creating custom crawlers that can serve your business specific needs can be quite challenging. Still, if you rely on professional web developers, you’ll get the quality tool that will contribute to your business success.