eCommerce websites need to be optimized in order to be found by potential customers. Various factors are considered while optimizing a website, including Page speed, Schema markups, User intent, and Page architecture. Considering these aspects, SEO for eCommerce sites is an important step toward success. Read on to discover the benefits of a properly optimized website. Listed below are the four key elements to optimize an eCommerce site for search engines.

Page speed

The time it takes to download a web page or media file is known as page speed. This time is measured for both desktop and mobile versions of a website and includes any external resources. Back in the late 90s, dial-up modems were the norm for internet access. It took seven to ten seconds to load a web page. Today, however, the United States has made incredible strides in improving the speed of internet access. Today, most internet users expect a page to load within three seconds.

Fortunately, there are tools that can help eCommerce website owners to determine their site’s speed. One of the best tools for this purpose is Google PageSpeed Insights. Using these tools, you can pinpoint exactly what’s causing your web pages to take a long time to load. While technically a site can be fast, its actual speed isn’t. To determine the speed of your website, Google PageSpeed Insights measures five factors. First, FCP measures the amount of time it takes for the browser to render initial information. This includes images, background images, non-white canvas, and scalable vector graphics.

Schema markups

The importance of implementing Schema markups is clear in e-commerce. Most shoppers are looking for reviews before they make a purchase. Moreover, 71% of online shoppers admit that they read product reviews before making a purchase. “Review” markup is a great example. It allows websites to display reviews, thereby generating rich snippets. “AggregateRating” is another example of schema markup, and it displays an average rating based on several ratings. Both “Review” and “AggregateRating” are used extensively by Flipkart. Despite their invisibility, the “Review” markup informs search engines about the reviews, making it a very valuable part of a website.

When you add schema markup to your eCommerce website, your products will appear more prominently, attracting more click-throughs. This markup can be added to a website’s template to fill out the data on all pages of the site. To generate schema markup for a particular product, use a tool such as Google Structured Data Markup Helper. It will generate the code for you.

User intent

Knowing your users and their intention is an essential part of SEO. It helps you put the right content in front of them and satisfy their needs. Ultimately, nailing down your users’ intent is all about hitting their pain points. The pain point is what motivates a user to act and determining what this pain point is will help you optimize your content and your site’s performance. Here’s how you can use user intent to your advantage:

One of the biggest challenges of SEO is identifying which keywords are most relevant to the buyer. Depending on the type of product or service, a person’s search intent may vary. While most of the users who perform a search are ready to purchase, some of them may be browsing for information. By understanding what these users want, you can focus your content on those keywords. Ultimately, this will result in increased conversions for your eCommerce site.

Page architecture

A successful eCommerce site should incorporate faceted navigation. This type of navigation allows users to filter their search by category, diameter, or color, and then view a subset of the items. Sites with faceted navigation also provide better SEO. This type of navigation can be a good choice for sites with a small number of products. But, it should be used with care: the page architecture should be SEO-friendly.

The site architecture must be logical and category-based so that it is easy for users and search engines to find content. For eCommerce sites, this is especially important because the design of an eCommerce website must be flexible, yet organized. Without an appropriate page structure, it will be difficult to scale and will negatively affect the user experience. In addition to that, a website’s architecture must be scalable to ensure its success.

Reputation management

In the competitive digital world, customer satisfaction is the most important factor in success. Trust and credibility are critical to building trust, and online reputation management helps you to highlight the positive aspects of your business. Customers do not have the opportunity to physically handle a product before making a purchase, and they are likely to trust the product descriptions and customer reviews more than the actual product. This is why reputation management is so important for eCommerce sites.

Reputation management tools can monitor and analyze a variety of communication channels, including social media. For instance, you can activate Google Alerts to monitor for new content mentioning your brand name, and you can set up Facebook notifications to send you notifications whenever your brand is mentioned online. These tools can also send retargeting ads to your customers to increase brand recognition.  Partnering with an ecommerce branding agency could be a strategic next step. By taking advantage of social media, your eCommerce website can extend its reach and build long-lasting relationships.

Conclusion

It’s no secret that SEO is important for businesses of all types, but it’s especially crucial for eCommerce sites. After all, these are the sites that are selling products and services online, so they need to be visible on search engine results pages. Unfortunately, many eCommerce site owners don’t realize the importance of eCommerce SEO tactics or how to go about optimizing their site for search engines. As a result, they miss out on valuable traffic and potential customers.