The days of crafting a beautiful storefront and expecting it to be enough are long gone. Although there are many successful ventures that started out without an online presence, with most of the world online, you would be remiss not to capitalize. It is possible to maintain a stable business without building a website, however, in order to grow your audience and eventually your bottom line you will need to go online. When it comes to a business website, you need to make sure you are choosing the best possible company to get the job done. For UK customers, Blue Whale Media are renowned for being the local WordPress experts and can provide the best services when it comes to web design in Liverpool.
If you are still not convinced, we have put together a list of the top 5 reasons your business needs a website in 2021.
Grow Your Credibility With User Reviews
There are only so many places people can go to find reviews on the internet. When you have a website, you can give your customers a voice to share their actual experiences with your product or services. They can leave testimonials, reviews, user feedback, and even upload pictures so that potential customers can get an idea about what you have to offer. Some sites like Yelp are prone to manipulation, and in some cases, your positive reviews won’t be visible unless you pay hefty fees. Creating a website for your business allows customers to upload their own unbiased opinions on your products or services. You can also interact with reviewers directly. If there was a problem, you can respond onsite and in view of the public, or give adulations for positive reviews. So start to think about how to find developers for your website and be sure it will be a useful investment for your business.
Reach New Customers With Google
Listing your business online via a website means that you will also be listed on most search engines. Google has the reach that can get your business in front of millions, if not billions of people. It is normal for any company to deal with consumer turnover, but if you have a steady stream of new consumers coming in through your site, not only will you not suffer losses, your business will grow. With on-page SEO and website optimization, you can grow your user base with minimal effort.
Boost Your Business On A Budget
Digital marketing is usually one of the biggest budget holes for any business. If you are looking for an easy way to make your marketing efforts go further, creating a website is the first thing you should do. Not only is it easy to make a basic website on your own, but there are also plenty of paid and affordable services even for startups. If you don’t have the technical know-how, you can hire or sign up for a website building service that will create and host your site for as little as $65 a year. WordPress is a great option that is free for basic sites but can be upgraded as your needs and skills expand. There are pre-made themes and layouts available that make website building as simple as plugging in your content and clicking publish.
Your Business Will Look More Polished With A Website
According to recent business website studies, an astounding 75% of consumers will judge the credibility of a business based on their website design. Creating a professional website that lets customers see what you offer and also showcase your certifications will give your brand a polished look that you didn’t even know it lacked. A website is also a great way to give your clients a way to contact you outside of business hours. You can create a custom email to match the domain that allows you to have a separate inbox for support, complaints, returns, and more.
Make Your Mark In The Industry With A Website
Even if you are not online there is a good chance that your competitors already are. The first thing most people do before committing to a product or service is to head online to do their research. By creating a website not only are you getting your name out there, keeping it updated can make you an industry leader. Uploading quality content, interacting with your consumers, or even creating a community online is much easier when you have your own website to use as a base of operations. Heading online is also a great way to set yourself apart from your competition by creating a completely different space than what they are offering.
Without a business website, your profile is really not complete. As the world progresses further in terms of technology and the way people shop, it is imperative to upgrade if you want to stay relevant. Overall you should be thinking along the lines of why you didn’t get online sooner as opposed to why do you need a website if you want your company to thrive.