The way your nonprofit website is designed is more important than you think. If nonprofits make efforts to apply good UI/UX practices while designing their website page, it can positively impact their revenue.
Given below are some UI/UX practices for modern nonprofits.
1. Don’t Clutter The Main Website Page
It is important you don’t clutter the main website page with too many visible menus, features, buttons and other pop-ups. It can be hard for your donor to take in everything at once and 90% of the time, all your donor needs to see is the donate button.
Avoid creating an overwhelming design for your website’s homepage. You can keep the following points in mind to ensure that your main page is balanced,
- Avoid long sentences and tiny text. Your donor will probably not have time to read through endless paragraphs which aren’t really necessary in the first place. Keep the web typography simple and concise. The font must be clear, visible and easy to read without having to be zoomed in.
- Avoid too many pop-ups. Some pop-ups are fine, but too many pop-ups and buttons can be annoying and distracting.
- Make sure the visual style is consistent throughout the page. Avoid too many contrasting elements.
2. Simplify Your Donation Forms
Your donors most likely won’t make a donation if they find the donation process long and complicated. Design minimalistic donation forms which don’t have too many unnecessary fields.
The donation form should also include options for recurring donation periods like monthly or annual periods. This will boost the number of recurring donations.
3. Design Effective CTA (Call-To-Action) Buttons
The call-to-action button is the major interactive UI element in a nonprofit website page. The location and design of the CTA button along with the accompanying information will affect the way donors respond to your page.
Here are some tips you can keep in mind while designing CTA buttons,
- Make sure the button stands out from the rest of the elements on the nonprofit page. For example, you can make it look more clickable by adding a 3D effect or a slight gradient shadow to it.
- The CTA button should be big enough to capture the donor’s attention. It should be considerably bigger than other buttons on the page but not too big to affect the visual layout of the page.
- The color of the CTA button should be in contrast to the background color to make it stand out more effectively.
- Avoid long descriptive sentences and limit the number of words you use for the call-to-action.
4. Mobile Friendly Website Design
Majority of the donors are likely to visit your nonprofit’s website from a mobile device. Thus, it is essential that your nonprofit website is optimized for mobile screens.
Here are some UI design basics you should keep in mind while designing nonprofit websites for mobiles,
- Take into consideration all the possible screen sizes of mobile phones. Position your main content strategically and place the CTA button within thumb’s reach.
- All the buttons on your nonprofit’s main page must be a decent size. If they are too small, the donor will have difficulty clicking them.
- Make sure the navigation of your mobile website is intuitive and simple to use. Main menus should be easy to locate and find.
5. Choose A Good Sitemap Design
A good sitemap design will encourage donors to stay on your website longer and engage with it. While choosing a website structure, it is important you start with the main page and other important pages first.
- Small nonprofit organizations which have a few important programs rather than many programs can opt for a classic sitemap design.
- Nonprofit organizations who want to seek funds for research can opt for a research driven sitemap design.
Remember that every nonprofit website should be designed while keeping its donors’ convenience in mind. If possible, hire a good UI/UX designer who has knowledge about the best UI/UX practices for nonprofit websites.