Art posters have gained much popularity over the years and are timeless treasures for collectors and art lovers alike. You can use them to educate, entertain or advertise products and services. The cost of the piece will depend on the artist and the availability. And this makes it critical to create attractive designs that will appeal to many.
Check out tips for designing unique art posters:
1. Think of the size & location
There are different poster designs and knowing the location helps you decide how to create it. For instance, if you plan to hang the poster on a gray wall, you may want to use a contrasting color theme. For instance, Premium wooden Posters in different colors will enhance the visibility of your space.
What of the size? The location determines the dimensions of your poster, and big sizes fit well in bigger spaces. Similarly, you don’t want to hang a big poster in a cramped space.
2. Your audience matters!
Your audience is a guiding factor. Think of your audience and the design choices available. The color, design, and text should appeal to your audience. For instance, professional text and colors fit an older audience. For a younger audience, vivid colors and bold fonts would be ideal. Therefore, determine your audience before commencing the design process.
3. Take advantage of pre-made templates.
If you’re a beginner with little experience, a poster template will give you the best design platform. Remember, it can be intimidating to design a poster from scratch. Choose a template to fit your theme and pick one that will aid you in communicating your goals.
4. Go for bleed marks when printing.
Bleed is when your images touch the edge of the page when printing. If the image on your image is flush with the page’s edges, this will leave a thin white space around the edge of the paper. But with bleed, you should print on a more extensive sheet and trim it to match your required dimensions.
5. Master the space trick!
Space plays a significant role in nay poster design. It can work magic in between text, better elements, around interior margins, and the most critical components in the poster design. Think of what you want others to see first when they look at your poster and use space to make it stand out.
Typography also works, and you can make excellent poster designs with type and color without including images. It’s best for custom posters, and you can use it on custom printed home décor. This allows you to choose the images and text depending on the type of poster and audience.
6. Make it easily readable.
Information on your poster should be easy to read. It should create a hierarchy of text and draw others to it. Otherwise, no one will be interested in knowing what’s in your poster. The contrast also matters. Go bold with the colors and text; this will create a high contrast between the elements. Therefore, experiment with different colors depending on your project and targeted audience.
7. Optimize for social media
You have multiple options when designing a poster for web. This is a chance to try different fun ideas with your design. For instance, size it to fit your target audience and use different versions for multiple platforms. Use a square format for mobile viewing, limit the test and be as concise.
8. Include a Call to Action
The main goal of a poster is to expose viewers to something. This can be inviting others to a movie, concert, or event. For this reason, a call to action is a good idea. It works the same as in a website and will draw more people to the art.
Final thoughts
Art posters are a unique way of drawing people to the information that you want to pass across. This can be promoting an event, fundraiser, or product. There’s no exact way of designing a perfect poster, but there are best practices to follow. Most designers use the ideas mentioned above, and employing them will aid you in creating engaging poster designs for different purposes.