From the last few years, the business world has totally evolved. Ever since technology has revolutionized the way business works, a lot of rapid changes have been observed.
In fact, technology has made it easy for everyone to make their online business a success. As a result, competition in the business world is constantly on the rise.
So, in such a stiff competition, how do you think you can outrun your competitors?
Well, an effective way of doing that is by incorporating an effective video marketing strategy. I know it’s not a new thing now. People are already working to achieve marketing milestones by using video content.
From the list of all the video styles, explainer videos rank on top, and that’s because they never fail to deliver the best results.
Now that businesses are using video for a long time but unable to achieve their goals, what is it they’re doing wrong that is keeping them away from achieving their desired results?
Well, that’s what this article is about. Here, you’ll get an insight into why your explainer video isn’t working well.
So, let’s move forward and have a look at the same.
1. A Flawed Script
All video content starts with the idea that later takes the shape of a script, and an explainer video is no exception. You can showcase your idea by turning your thoughts into an amazing script.
There are no two opinions that script is the foundation of videos. Unfortunately, many people don’t realize the importance of this stage and take it for granted. But, as mentioned above, the whole video is based upon this one step.
If your video script is appealing and highly informative, it would be easy for you to attract visitors and inspire them to stay until the end.
Since it is the first step that matters a lot in the following steps, it is vital to focus on the way you write a script.
Keeping that in mind, if you want your explainer video to get a shot at success, then the best thing to do is counting on a professional scripter. It will not only help you deliver the best script for your video but also share some ideas that might help you create fascinating videos.
This is how you can tell if the video script isn’t good enough:
1. If the video doesn’t grab your attention, then the script isn’t compelling enough and needs to be updated.
2. If your video keeps talking only about your company, then it’s a big no. Create a script that talks about emotions that your audience can easily relate to themselves.
3. If the structure of your video is not streamlined properly, then it’s not going to work in the market. Moreover, if your video is unable to solve the problem and provide an efficient solution, then it means that your script was undercooked.
So, to ensure that the quality of your explainer video is great, make sure your script is comprehensible, highly informative, and enjoyable to watch.
2. Large amount of Information to Handle
Well! Creating a compelling script will not only help you showcase how the video is going to be created but also defines what stays in and not. Well! It is one of the difficult parts while creating because if you’re not a pro in the field, then you will always feel the need to add something more.
Addition of too much information in the video might confuse the visitors due to which they may switch to another. Yes, no one is going to watch a video that is overfilled with information.
This is something that you should keep in mind while creating a video.
Now, as the attention span of people is getting shorter and shorter, delivering a short and clear message in an appealing way will work. It will not only drive the attention of the visitors in a couple of seconds but also leaves a lasting on the viewers.
Always remember, precision is the key, and you only have to talk about what you actually need to say. The more you will be direct, the easier it will be to catch the visitor’s eyes.
3. Low-Quality Video
Almost every company is leveraging the power of videos to achieve business heights. From highly qualified techies to a local businessman, everybody wants to create a video that sticks the visitor’s mind.
Well, this makes it clear that you have to always keep your game a step ahead to keep your business stand out from the rest. And when it comes to growing the business and being in the top searches, your company needs to create high-quality videos. It will not only serve your purpose of outrunning the competition but also improves your brand awareness.
There are various online video editing companies that help you in creating high-quality videos at an affordable range. Moreover, they will also share honest opinions that will help you produce excellent video services.
So, make sure your video is high-quality and compelling enough to attract a pool of audience and keep them engaged.
4. Lengthy Video
When it comes to producing the best videos, it’s length plays a great role. Most companies that do not consider the video length are unable to reach their targets.
As people are impatient and want quick solutions, so creating a 10 minutes long video is totally unprofessional. So, it is recommended to create short and high-quality videos that actually convert.
According to the research, videos from above 2-minute are considered as excessive. After 2 minutes, people start losing interest, so make sure to express your ideas before this time span; otherwise, all your efforts are wasted.
Thus, follow the general rule of thumb that says that your video should never exceed a 2-minute time span. So, if it exceeds, cut off the time and keep it short and crisp.
Now, there you are—all set to rock in the market. Still, if you face any challenge in expressing your thoughts in a short video, I would recommend you to talk to the experts.
5. Not Well-Targeted
I know it may sound crazy to you, but the secret weapon behind creating a successful explainer video is empathy. Focusing on the problems faced by the audience and providing the best solutions will help you attract visitors and inspire them to make a purchase.
The companies that are unable to achieve targets besides creating amazing videos do not focus on their target audience. They just create content to express how they work.
So, if you want to make your explainer video productive, firstly, get yourself familiar with the people who you want to appeal to.
From basic demographic, including age, gender, to information like their taste and preferences, you can easily know the needs of your target audience. Thus, while keeping all this in mind, build videos that help you hit that dead end.
Putting the right information to the right people at the right time will help you increase your visitors and turn your dream into reality.
You must also pay attention to:
Although the most common mistakes are covered above, you must also pay heed to these three aspects too:
1. Visibility: Your audience can’t engage with your content if it’s hidden or if they find it difficult to access. So, make sure that you embed your video on the landing page, share it on social media, create paid ads with it, and put it in front of people’s eyes.
The more you increase the video visibility, the easier it becomes to entice visitors and inspire them to make a purchase.
2. Use Clear CTA: When your video is about to wrap up, it should be enough to make it clear to the viewers what you want them to do next. For example, how to get in touch with you, where to get a demo, where to know more about the product/service, etc.
Always remember, if they watched your video till the end, then it means they are interested in what you take one step further. So, make sure you avail the advantages of CTA to the fullest.
3. Share it on the right platform: Once you create a video, make sure you distribute it on the right platform. Sharing videos on online platforms like Youtube, Facebook, Instagram etc. will help you express your ideas with thousands of people at one time.
Prefer reading- The psychological benefits of explainer videos.
In a Nutshell
If you really want to showcase your brand, generate visitor’s interest, and make better customer experience, then work smartly.
Hopefully, the points mentioned above will help you in creating the videos that actually convert.
Moreover, you can also find the best explainer video agency that helps you to reach the business goals by converting anonymous visitors into qualified leads via excellent videos. So, make the best out of the explainer videos to hit the goals.
Are you still having second thoughts? Feel free to drop your query in the section added below.